You’ve been in the business for years – staffing and recruiting is in your blood. Marketing may have played a hand in your success or maybe you’ve bootstrapped it with 1-1 conversations along the way to grow your company. Either way and regardless of how the past few decades have played out, it’s no longer an option to opt out of a solid marketing strategy.

In this digital transformation era, your prospective clients and candidates are looking online to validate (or discredit) their decision to partner with you. Successful staffing firms of this new era will focus on five key areas to drive ROI from their marketing! These areas include building a solid brand people trust, showing up online in an authentic way, attracting great clients and candidates, providing an experience worthy of a referral, and nurturing the people you can help the most.

During this session, Kelli will share key insights about how to bring each of these areas to life through digital marketing. It’s always been about more than simply having good ideas on a napkin. But now you have to take into consideration things your 15-year-ago self didn’t have to…like what’s your tech stack, how do you “show up” online without looking like a dweeb, how can your website become your best sales person, and more. You’ll leave with tangible takeaways you can implement tomorrow, as well as new concepts to ponder over your first non-virtual happy hour. Cheers to that!

Speaker:  Kelli Schutrop is the Director of Sales & Marketing at Parqa Digital Marketing Agency. With more than a decade of marketing experience specifically focused on the staffing and recruiting industry, she has consulted hundreds of owners across the country on how to utilize digital marketing strategies to drive results. Previously in her career, Kelli managed marketing for an executive search and consulting firm which received 50% of its revenue through inbound marketing strategies.