Long-term success is rarely accidental and leveraging SEO to generate lasting results for your staffing firm is no different. The content of your website and blog should be more than contextually accurate, they should also be technically proficient. The marketing hack here is understanding the SEO fundamentals and being able executing them consistently enough to be rewarded by showing up in search results. It's not magic, it's a systematically approach to being found using the content you're already creating.

During this session we'll dig into:

• Different Types of SEO
• Task Prioritization
• Regular Management
• Tools of the Trade

In the end you'll learn, it's not magic...it's just marketing. And by taking a structured and systematic approach, your website content can in fact turn into an asset for lead generation.

Speaker: Jeff Pelliccio, Founder/CEO, Allied Insight, LLC

Growth Marketing Expert, Jeff Pelliccio has 25 years of experience in business development and marketing delivery making him a master of strategic marketing implementation that aligns with target audiences and corporate initiatives. After spending 10 years in staffing while reporting to CEOs, he founded Allied Insight on the principles of Accessibility, Impact, and Development to help staffing firms elevate their brands, scale their businesses, and learn the benefits of leveraging marketing best practices throughout their ecosystem and tech stack. Inspired by brand and managed by data, his relentless pursuit for improvement fuels his motivation to innovate in meaningful and measurable ways.

Registration Fees:

NYSA Members: No Charge
Non-Members: $59 per person